Local Internet Marketing also referred to as LIM, I-marketing, web-marketing, online-marketing or e-marketing, is the targeted marketing of products or services over the Internet. Internet Marketing ties together creative and technical aspects of the Internet, including: design, development, advertising and sales.
When was the last time you picked up a phone book to look for a business? Search Engines such as Google are quickly replacing Yellow Pages as the method of choice for finding Products and Services. As a matter of fact 66% of consumers say that they have replaced the phone book with the Internet Search Engine results. Can customers find your business online? Make sure they can with a Local Internet Marketing campaign from Web Placement Solutions. Over 79% of U.S. households use the Internet when they search for local products or services! DON'T BE LEFT OUT!!!
Local Internet Marketing is VERY INEXPENSIVE (approximately $0.50/fifty cents a day) when compared to the ratio of cost against the reach of the target audience. Companies can reach a targeted local audience for a small fraction of traditional advertising budgets. The nature of Local Internet Marketing allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly; 24 hours a day 365 days a year!
Local Internet Marketing also has the advantage of measuring statistics easily and inexpensively through Google Analytics, see a sample here. Nearly all aspects of an Internet marketing campaign can be traced, measured, and tested. The results of Local Internet Marketing campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, visit a website, and perform a targeted action. Such measurement cannot be achieved through billboard advertising, flyers, mailers or other promotional materials. At best a potential customer might be interested, decide to obtain more information and then purchase your product or services at a later time. Through Local Internet Marketing the potential customer has already searched for your specific products or services and can immediately purchase them or obtain more information about your company's offerings.
Because exposure, response, and overall efficiency of Internet media are easier to track than traditional off-line media - through the use of Google analytics for instance - Local Internet Marketing can offer a greater sense of accountability for advertisers. Marketers and their clients are becoming aware of the need to measure the collaborative effects of marketing (i.e., how the internet affects in-store sales) rather than soloing each advertising medium. The effects of multi-channel marketing can be difficult to determine. Using Google Analytics is an important and valuable part of ascertaining the value of your Local Internet Marketing campaign.
Sit back and watch your business grow. A Local Internet Marketing campaign often returns fast results. However, we don't stop there; we continually monitor our customers' success and provide bi-monthly Google Analytic reports for them to monitor their campaign and ROI. We won't let you down; you can trust that Web Placement Solutions is your Local Internet Marketing Partner.
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