Search Engine Optimization (SEO) is the process of improving the volume or quality of traffic to a website or a web page via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing which may deal with paid inclusion. The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search including image search, local search, video search and industry-specific vertical search engines. This gives a website web presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML along with its associated coding to both increase the relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The acronym "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader internet marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics should be incorporated into web site development and design. The term "search engine friendly" can be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indexes. ¹
Web Placement Solutions NEVER uses Black Hat SEO techniques. EVER!!
The goal at Web Placement Solutions is to create total synergy online for your business and brand image. We accomplish this presence by implementing leading edge optimization strategies both on-page and off-page. Each of our service plans includes the following optimization services…