Search Engine Reputation Management (SERM)
Search Engine Reputation Management (SERM) is the process of tracking a Company's actions and what other companies or individuals report about those actions. This process of reporting on those actions and opinions, then in turn reacting to that report, create a feedback loop that can affect the ranking of your Company's website in the major search engines. The tracking and reporting of these opinions may range anywhere from word of mouth to a detailed statistical analysis of your site.
It has been proven that if your company has a negative result right below your website, up to 70% of your customers will click on the negative results first before viewing your company's website. This is where Web Placement Solutions can help. WPS offers a full range of SERM that will help your company get found fast, without the negative results hurting your company's image.
SERM has come to the forefront of company's reputation management with the advent of widespread computer use. SERM tactics are often employed by companies who proactively try to shield their brands or reputations from damaging content brought to light through search engines queries. Companies can also use these tactics reactively to minimize damage done by other companies, individuals, websites, blogs, or competitors. With the increased popularity and development of the major search engines, these tactics have become more important than ever.
SERM strategies include search engine optimization SEO and online content management. Since search engines are dynamic and in a constant state of change, it is essential that your company's results are constantly monitored. Social networking is an excellent way for companies to monitor and reactively manage their reputation.