Social Media Optimization (SMO)
Social Media Optimization (SMO) is the use of social media and websites like Facebook, Twitter, Dig, Gimp, and the like that help attract unique visitors to your website. There are two types of SMO methods that are widely used. The first is adding social media features to the content of your web site. These include RSS feeds, social news, images, videos, user rating, and polling tools. The second method encompasses all other promotional activities media, aside from the actual website content that is being promoted. These include blogging, participating in discussion groups, and posting updates on social networking profiles.
SMO is related to search engine marketing but differs in one primary way; which is driving traffic to your website from sources other than the search engines. SMO is also considered an integral part of search engine reputation management (SERM) strategy for companies who care about their online presence.
SMO is not only limited to a company's marketing and brand building capabilities. Increasingly smart companies are intergrating social media participation strategies into their management style. This is where Web Placement Solutions can help. WPS has the ability to tailor and run an effective SMO campaign to go hand-in-hand with the Search Engine Optimization of your website.